Digital Marketing
Search Engine Optimization (SEO)
On-page & technical SEO
Off-page SEO (backlinks, guest posting)
Local SEO (Google My Business optimization)
E-commerce SEO
Pay-Per-Click (PPC) Advertising
Google Ads (Search, Display, Shopping)
Bing Ads
Retargeting & remarketing campaigns
YouTube Ads
Social Media Marketing (SMM)
Facebook & Instagram Ads
TikTok Ads
LinkedIn Ads
Twitter & Pinterest marketing
Influencer collaborations
Conversion Rate Optimization (CRO)
A/B testing
Landing page optimization
Sales funnel improvement
Heatmap analysis
Frequently Asked Questions
Digital marketing promotes brands using online channels like SEO, social media, email, and ads to reach targeted audiences. It drives engagement, leads, and sales through data-driven strategies and measurable results.
Organic (e.g., SEO, content) builds long-term visibility, while paid (e.g., ads) delivers instant traffic both work best together.
It depends on your audience LinkedIn for B2B, Instagram/TikTok for visuals, Facebook for broad reach, and Google Ads for intent-driven searches.
Paid ads show fast clicks; SEO/social growth takes 3-6 months. Consistency is key!
Start small (500−500−2K/month) and scale based on ROI. Even $10/day can test ads effectively.
Metrics like traffic, conversions, ROI, and engagement (likes, shares, comments) track performance.
In-house offers control; agencies bring expertise. Hybrid models (agency + internal team) often work best.